Shadi Samra

General Manager, Fragrance DuBois

Shadi has been in the Fragrance industry for almost 20 years, also served as a member of the Fragrance Foundation Arabia board of directors and was the only one to be a judge in the Fragrance Oscars for 8 years. He has a huge GCC market knowledge and experience in Oud, Oud Oil and other oriental fragrances.

He is now the General Manager of Real Oud Factory and Head of Retail Operations of Fragrance Du Bois, both brands are owned by Fragrance Holdings which also owns massive Oud plantations in the Far East.

Shadi defines himself as an Oud lover, an advocate for its value and supports sustainability in Oud and Oud Oil production.