PRELIMINARY AGENDA

The topics, timings and other details are in its preliminary stage and does not constitute the final agenda of FIC2019. Confirmed topics and speakers will be set in stone by mid-October 2019 and will be sent to all delegates, sponsors and partners.

DAY 1

08:00 – 09:00

Delegate registration, collection of event kit & welcome coffee

08:45 – 09:00

Official opening of conference and ‘Fragrance Lounge’
09:00 – 09:15
Opening by MC of event
09:15 – 09:30
Address by Guest of Honor / Ministerial Address
09:30 – 09:45
Welcome address by Title Sponsor
9:45 – 10:05
Keynote: The digital Future of Fragrance

The future of fragrance is positively sci-fi!

As technology continues to enhance our olfactory senses, scent is the final frontier, ready to be crossed. From Perfume playlists to virtual smells, the future of fragrance is digital and will enjoy a perfect marriage with modern technology. This keynote will elaborate on marvels of technology that promise to elevate the sense of ‘scent.’

10:05 – 10:25
Keynote: The makings of a great in-store customer experience.

Technology in your brick & mortar store can be used in various ways: for experiential purposes, decoding and mapping their preferences, to appeal to mobile users and ultimately, improve convenience for your customers.

10:25 – 10:45
Keynote: Sustainable Fragrance: the next big thing!

In today’s modern beauty landscape, being cruelty-free, socially fair & eco-friendly is nearly a given for all brands. But some are taking it further, whether that’s by giving back to nature, finding innovative ways to reduce pollution or tangibly transforming communities.

11:20 – 12:10

Networking Coffee break and meetings at ‘Fragrance Lounge’
11:15 – 12:00
Panel Discussion #1: C-Suite Perspectives on the future of fragrance –
  • Millennials & Generation Z have new demands.
  • Regulatory Framework to protect the consumer.
  • The continual need for clean & innovative ingredients.
  • Industry 4.0 is the absolute need for the hour!
  • The Western Conundrum: Is there a set-formula to compete with western brands?
12:00 – 12:20
Keynote: Beauty and the ‘beast’! The vital importance of Intellectual Property for your brand.

Intellectual Property is vital to the success of your brand. A viable IP allows you to prevent others from copying your proprietary business information and is your ally to keep competitors at bay. This keynote has been engineered to highlight multiple methodologies to successfully protect your brand.

12:20 – 12:40
Keynote: Perfume Packaging: visual perception comes before olfactory sensation!

The fragrance bottle is the ultimate in bespoke olfactory pursuit! Olfactory genii of today are morphing into branding gurus, with fragrance houses employing a design-eye to complement their already experienced noses.

This keynote will uncover the various requisites for packaging that will bottle your next blockbuster.

12:40 – 13:25
Panel Discussion #2: The retailer’s exchange –
  • The importance of physical retail: Although internet penetration in the region is relatively high, offline channels are key to selling scents.
  • The opportunity for niche brands: Millennials with independent spending power, have a growing willingness to experiment with niche brands, bringing a near-end to the notion of brand loyalty.
  • Brands that understand the region’s, ‘mall & souk’ culture, are those that thrive.
  • A gender-fluid future is here to stay.
  • Technology is today’s rider for footfall.
1:25 – 13:45
Keynote: The art of consumer testing!

Consumer product research assesses reactions to stimuli and informs about what is well liked and why in a very straightforward way, which directly translates to your scent’s viability and ultimately, your sales projection.

13:45 – 14:05
Keynote: Algorithms for Fragrance: AI is your next perfumer!

Skilled perfumers are now bringing art and science together to design new fragrances, a talent that takes ten or more years to develop. Artificial Intelligence is now able to learn from renowned perfumers in augmenting new fragrances or identifying completely novel creative pathways.

Todays AI Systems can learn about formulas, raw materials, historical success data, industry trends and translate this knowledge in creating the next masterpiece!

14:05 – 14:25
Keynote: Fragrance Sampling for the modern consumer

Various technologies that promise to disrupt the way consumers sample scents are on the rise. From innovative perfume strips to interactive visual units, there are a multitude of options for the modern perfumer to choose from.

14:25 – 16:00

VIP Lunch and meetings at ‘Fragrance Lounge’

END OF DAY 1

DAY 2

9:20 – 9:50

Morning Refreshments and meetings at ‘Fragrance Lounge’
9:50 – 10:00
Opening by MC
10:00 – 10:20
Keynote: Smart Factories: How can manufacturers realize the potential of Industry 4.0?

A leading fragrance maker in Switzerland ramped up capacity by a third in the past three years, all through addition of robots. A perfume factory in India added bots to its operations, which drove production increases of 250% and defect reductions of 80%.

This keynote will elaborate on measure to create harmony between man, machines and technology; saving money in the process while increasing production excellence.

10:20 – 10:40
Keynote: Regulation for Fragrance: How to conform to local laws?

Emirates Conformity Assessment Scheme (ECAS), prescribes that requirements for quality & safety for regulated products including perfumes, cosmetics and personal care products. The ECAS certificate is proof that the products have been approved through the UAE Federal Government through ESMA. This keynote will educate our delegates on how ECAS applies to fragrance and ways to procure the right certifications & quality approvals.

10:40 – 11:20
Panel Discussion #3: Breathing life into your fragrance startup: A lowdown on success stories from the region-

From successful finished fine fragrance brands to enterprising fragrance e-commerce platforms, the region has borne testimony to various successful fragrance startups turned unicorns. While bracing various trials and tribulations, these entrepreneurs have re-written rules of capital-raising while establishing viable fragrance businesses.

11:20 – 12:10

Networking Coffee break and meetings at ‘Fragrance Lounge’
12:10 – 12:55
Panel Discussion#4: Topic is being devised
12:55 – 13:15
Keynote: Private Label: A red-carpet entrance into the business of fragrance!

What may have started off as an occasional foray into a few ‘private label’ perfumes by businesses a couple of years ago, is now a major trend across the Middle East. Retailers, Distributors, Conglomerates and even renowned brands in the region are developing & marketing their own products, rather than multinational-name brands and in the process, are meeting changing consumer needs.

13:15 – 13:35
Keynote: Oud: the lifeline of oriental perfumery!

Used in oriental fragrances since antiquity, oud continues to conjure rich emotions in its users. This keynote will showcase innovative ways in which oud has continuously found its way to multiple products across the deserts of Arabia.

13:35 – 13:55

Prize Draw and Closing Speech by MC

13:55 – 16:00

VIP Luncheon and meetings at ‘Fragrance Lounge’

END OF ‘FRAGRANCE INNOVATION CONGRESS 2019’